Finnish shopping experiences
Stores have become meeting places, spaces in which to spend some time, where you can go to seek inspiration, to be surprised, or to learn something new. They are oases open to all, places where you can take refuge and leave reality outside, to savor an afternoon coffee, to forget the everyday routine. In addition to products and services, you can acquire experiences, and you can buy dreams.
Stores reflect the values of civil society, interpreting current tendencies in order to communicate them to the citizens. It's almost as if the shops were telling stories, just like literature and the cinema. Every shop has its own story to share. Stores strive to communicate their story and to reflect the surrounding culture and local social phenomena through their shop windows, their colors, their graphic elements, the choices they make regarding furnishings and technological innovations, their displays and product selections, the music and the scents they choose, as well as through the staff working in the store.
Shopping in Finland book is an introduction to the culture of Finnish shopping, with certain goodies represented by 31 interesting stores operating in multiple sectors.
